The “one-shot” CNN Quiz special aired on a holiday (Presidents’ Day) but its viewership in the news demo (242,000) made it not only CNN’s top-rated program Monday night, but easily in CNN’s top five for that entire week’s Monday-Friday lineup. Anderson Cooper can do this sort of show in his sleep, and it costs a lot less to produce than an hour of news with those boring (and expensive) satellite shots and finicky correspondents.
So it’s no surprise that The Cable Game hears rumblings that CNN execs want more. Bear in mind that there haven’t been many successful hour-long quiz shows, so I expect some thought is being given to a 30-minute format. Maybe bring in a studio audience and have a year’s supply of Rice-a-Roni (“the San Francisco treat”) as a consolation prize–well, I’m not sure even Zucker would go that far. But special “celebrity” editions of the CNN Quiz? You know that’s in the cards.